Q3 Marketing Tips for Brokers
Q3 is here. And with it comes summer and its fickle, whimsical and sometimes just plain dull trading trends. If you’re tempted to put your feet up and relax – think again. As a broker, you don’t get the luxury of holiday season downtime. Instead, you need to be prepared and ahead of the competition to retain your edge. This might mean working with expert marketers such as Contentworks to boost your brand awareness and raise your game. No matter what, being on form is crucial. So, here’s a quick 8-point checklist to put your summer affairs in order and set you up for Q3.
- Get A Summer Look
Competition for clients is fierce. You need to stand apart and that means looking at the finer details of your branding and projects. Many people think that finance is dull and the average person probably pictures boring charts when they think of forex markets.
A simple update on the colour palette of your typography, backgrounds, and graphics can make a huge difference between a spectacular site and one that is obsolete. Q3 is a great time for a site colour refresh that can bring your brand to life and get the attention of clients.
JustForex is already embracing the summer theme in its graphics and the difference is hard to miss.
Here’s the normal business look.
And now for the summer look.
Pro Q3 Marketing Tips: Show that forex is not boring by adding vivid colours to your summer palette. Stuck on where to begin? Check out these trending colours for 2019.
- Blog Right
The last thing your clients want is another forex trading success story that’s not backed by any sound advice and insights. There are enough of those stories floating around on the internet. Every trader wants relevant information and you have to deliver.
Summer is a great time to establish yourself as a go-to resource for information because even though trading is typically low, traders are refining their strategy and new traders are looking for a broker for after summer. TD Ameritrade is staying on top of its blogging game by providing summer-relevant information.
And so are TIOmarkets
Pro Tip: Provide value. Have a dedicated content team that crafts the right content to keep your blog fresh and interesting. If you are struggling to keep up with your blog’s content needs it may be time to partner with a professional team that offers personalised content management and influencer marketing solutions.
- Go Visual on Twitter
Twitter has always been the place for sharing information concerning the financial markets. The best part is that social media, Twitter included, does not have summer breaks. You need to use it strategically to spark conversation and keep in touch with your clients during Q3.
Go visual. Tweets with images tend to average about 90% more clicks, likes, and retweets. Add images to your tweets, but not just any random image. Check out how CoinDesk is using eye-catching, relevant and relatable imagery to get interaction.
For even more interaction you should use Twitter video. In a clear case of out-performance, video content gets on average, 10x more engagement than images. BlackBull Markets is rocking live Twitter video content which generates about 260% more engagement than its other content.
Pro Q3 Marketing Tips: Charts are informative and insightful but they are not the only thing traders want to see. Don’t be lazy to source great images and make nice videos. For example, a quick video showing your audience a bit of what you do behind the scenes is great for your marketing efforts.
- Up Your SEO Game
You need a good Search Engine Optimisation (SEO) strategy. SEO practices improve consumer-brand trust. The more relevant and factual your information is, the higher your SEO ranking, and the more likely you are to occupy a top position on search engines. Consumers are likely to trust your site if it has a higher position. Trust is important in the financial markets. After all, the finance industry is plagued with bad apples and scams.
SEO is also important for enhancing your site’s usability. So, here are some things to keep in mind to improve your SEO:
- Identify and use keywords that your customers use. Use services like Search Console to help identify the keywords your webpages rank for.
- Avoid keyword stuffing. All keywords should be added organically.
- Create original content. Copying others could damage your credibility. And Google hates duplicate content.
- Make your site easy to navigate.
Pro Q3 Marketing Tips: Scale your visibility with SEO. Create a robust SEO strategy and at a simple level, make sure your SEO basics like keywords, Alt tags, and meta descriptions are on point.
- Craft Some Exclusive Summer Campaigns
Summer is the perfect time to freshen up your campaigns. Exclusive summer campaigns are a great way to increase engagement even when your clients are not actively trading. Exclusivity creates a sense of urgency and FOMO which will help you retain audience attention all through Q3.
Create summer-specific landing pages that focus solely on your summer deals. This will allow you to differentiate your summer content from the rest and it will help you track metrics easier. InstaForex has had its Chancy Deposit Campaign for years, but during Q3 the campaign is being promoted specifically for summer.
Pro Q3 Marketing Tips: Have a clear call-to-action (CTA) for your summer campaign as well as an incentive to take part. Make sure your headers and titles are bold and eye-catching.
- Ride On The Chat Communication Wave
According to Facebook “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.”
Over 1 billion people use Messenger each month and 10 billion messages are sent between consumers and brands on Messenger on a monthly basis. You need to take advantage of the power and convenience of chat communication to bring in new clients and retain old ones during Q3.
Pro Tip: Clients are becoming more demanding when it comes to personalised experiences. Build a social network around messaging. Besides Facebook messenger, you can try out WhatsApp Business API to enhance customer service. This chat platform is increasingly allowing businesses to send information and provide support in a simple and secure manner.
- Give and You Shall Receive
Giveaways are a tried and tested method of getting consumer engagement. After all, who doesn’t love freebies? Use giveaways to promote your products and services indirectly. Just Forex is using its ‘Summer Trading Contest’ to garner engagement during Q3. That $5,000 is a great way to get people’s attention all through summer.
You can also enhance your brand image by tying your giveaway to a charitable cause or giving back to the local community. By giving while people are off for summer, you not only boost engagement, but you also increase brand loyalty.
Pro Q3 Marketing Tips: Make sure that your giveaways accommodate both beginner clients and pros and consider having multiple winners. Also, ensure that you give away something useful, something that will brighten up summer even more (who doesn’t love a bit of extra cash or a thoughtful gift?)
- Prep For The End Of Summer
Q3 will be over soon. You need to prepare for when that happens and normal trading resumes. You can ready yourself for the end of summer by finding out what consumers want and expect from you.
Polls are a great way to conduct consumer research, create engaging conversation and get feedback. CoinMetro is successfully creating and using polls to keep conversations alive and as a basis for creating future conversations.
Pro Q3 Marketing Tips: Use the responses from polls as a basis for your content plan for Q4. Did your audience answer a poll question incorrectly? Provide the right information in your upcoming content.
A Final Q3 Marketing Tips Note
Many traders tend to buy back in September but by implementing these tips, you won’t have to wait until then to get meaningful engagement. Leverage the opportunities summer brings with it to stay on top throughout Q3. To switch your social media and content marketing up a gear, talk to the team at www.contentworks.agency.
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